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logos & branding

I've worked on new branding concepts and been trusted to work within existing client rebrand systems. Not only capital B "Branding," but more targeted event branding and campaign branding as well.

 

I've had my designs chosen for sales event conference themes, logo marks and much more. 

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TOOLS FEATURED: InDesign / Illustrator / After Effects / Pencil / WIX

These are multiple logo and packaging concepts I designed for a golf course-exclusive canned cocktail brand. My martini-glass-golf-ball-ice mark moved forward in the vetting process. 

Back 9 logo concept
Back 9 logo concept
Back 9 logo concept
Back 9 logo concept
Back 9 can packaging concepts

Created while employed at Zimmer Madich.

Concordia Language Villages

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As the sole graphic designer of this non-profit, I touched every marketing material for the main brand and most materials for its 15+ sub-brands. The relevant audiences were extensive, as CLV has programs for all ages across 15 languages throughout the entire year.

 

Signage, brochures, social media, speciality pieces, annual reports, print and digital ads. You name it, I did it.

Westin Magazine ad
Family programs eBlast

Print and digital ads

Concordia Language Villages banners
Annual report: enrollment spread
Annual report: foundation spotlight spread

Annual report

Annual report: cover
Program Guide
Program Guide diecut

Custom-designed diecut, multi-paneled pocket folder

Created while employed at Concordia Language Villages.

Sherbear Pet Care mug
laptop
Sherbear Pet Care
Sherbear Pet Care
Sherbear Pet Care sketches

I had a lovely roommate who ran a successful pet and house-sitting business. I designed this friendly branding system for her, including a logo, some fun merch and a magnet business card to leave on the fridges at her clients' houses.

Freelance.

© 2025 by laura orestano.

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